Integrating an animated world with lifestyle

With online shopping taking precedence over in store shopping, Charmin needed to take a fresh look at their e-commerce presence. The client not only wanted to revamp their outdated imagery with a fresh, dynamic lifestyle look, but doing so without losing the presence of their signature bears.

I concepted, planned and art directed a multi-day photoshoot to capture bold, eye-catching imagery. With an amazing photographer + team, we designed a custom bathroom and dynamic backdrops to add brand character and make the Charmin packaging truly pop. Simultaneously I art directed 3-D bear assets for planned integration into select final shots, working closely with the photographer to ensure angles would match for seamless results. For final design delivery, I incorporated simple, thoughtful typography using the brand font.