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Capture dynamic lifestyle images that solve specific “shopping barriers” without losing the playful, bright feel of an already established Puffs Pals world. This imagery needed to be shot with copy placement and mobile-first viewing in mind while considering future usage in larger format areas of advertising.
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As the creative lead for this project, I concepted the overall look & feel of the imagery and type usage. I art directed a 3-day shoot (combined with a simultaneous Bounty shoot), capturing 43+ images across all Puffs sub brands each with their own color palettes. To establish consistency throughout, we used a specific blue background that would allow designs to easily compliment the Puffs Pals world. I also oversaw the creative direction for the retouching, cropping, and type treatment for delivery to multiple eComm retailers.
