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Overhaul Oral-B’s out-of-date global website into a fresh, dynamic, responsive web experience. At the same time, we needed to incorporate the campaign for a new, innovative brush without sacrificing the overall Oral-B brand look & feel.
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Keeping the well established Oral-B branding in mind and the launch of an innovative high-tech toothbrush with its own unique brand identity, we created a crisp, modern design system with an interactive responsive web experience. Taking advantage of full-width, vibrant new imagery & videos, the pages now comes to life with cohesive system that feels light & modern. Each page and section of the website was specifically designed for easy navigability with the consumers’ overall experience top-of-mind.
