Main promotional image for Charmin Go Roast
A couple days before the April Fool's reveal, we teased the campaign with a slow motion OLV of coffee beans falling.
Punny Meme Post
Agency: Publicis NY
Copywriter: Matt Engel
On April Fool's we launched Charmin GoRoast with a series of sponsored ads, organic posts, and punny memes.
Punny Meme Post